A Website today is arguably the most important marketing tool a business can have, but the reason may not be what you think. So what is a website for, really? What does it do? Does a website provide information about your business to prospective customers and partners? Does a website allow you to sell your products and services online? Does it allow your message to reach a broader audience? The answer is yes to all of the above, but these are only means to an end. And if you are running a business, then that end is to MAKE YOU MONEY! Your website is a virtual employee that works around the clock to sell your message, product, or service to any prospective buyer that will pause long enough to take in the virtual sales pitch.