Our White Hat SEO process breaks down into a simplified workflow that we call R.E.S.U.L.T. because that is what it is designed to deliver. There are six steps to the R.E.S.U.L.T. process:
Research
The first step in search engine optimization is research, which helps us to understand and gain insight on how searchers are thinking about and looking for relevant concepts. We research the use of keywords and their effectiveness, as well as conduct market research to see how you compare to the top competitors in the industry. By doing keyword research we can hone in on new and/or previously overlooked opportunities of which your business can take advantage.
Evaluate
The second step in search engine optimization will consist of a review of the technical structure of the website. Search engines use metadata (title, description, and heading tags, etc) and other critical methods to determine what a web page is really about.
Strategize
Based on the results of the evaluation, NEI will provide a comprehensive set of recommendations geared to further optimize your site, from a technical standpoint, so that search engines will be better able to discover and rank the pages within your site.
Update
Additionally, we will review and recommend updates to content on the site ensuring adherence to the guidelines set forth in the previous step. We will also determine if that content is organized in such a way that search engines can discover it. If necessary, we will provide recommendations to restructure the architecture of the site accordingly.
Link
The fifth step in search engine optimization consists of Link Development. Our purpose here is to help search engines discover additional content on your site. Our secondary purpose is to ensure that content in a given section that is related to content in another section on the site is linked and referenced properly. NEI will review all external Web sites that link to yours and evaluate the quantity and quality of those links. We will also evaluate current articles and press releases currently used to insure that they conform to the established strategy and SEO best practices. In addition, we will create and distribute additional content sources to various blogs, forums, social, and article sites to increase inbound links and consequential page rank.
Tweak
Once the initial plan has been implemented, we begin gathering and analyzing data to review what’s changing, how fast, and what steps need to be taken to adapt and keep improving in the rankings. We will provide monthly reporting to keep you informed of where your site stands and what the next steps need to be.